A Rose Is a Rose Is a Brand

Crain's Chicago Business has an interesting video report, Rose in Bloom, on Chicago Bulls star Derrick Rose and his potential as a brand.




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Paul Hydzik grows brand value. As a brand marketer and award-winning creative leader, Paul has more than 15 years of experience driving business success from start-ups to blue chips. His strategic resume covers all aspects of B2B and B2C branding from go-to-market to consumer insight to identity development and all forms of marketing communication.